The offer had been repositioned but the delivery model behind it had not changed. The team structure no longer fit the work. Delivery was still improvised and founder-dependent, with too many roles and unclear ownership.
The operating model was rebuilt around the new offer. Fewer roles, cleaner delivery, faster execution. The work stopped routing back through Manuel.
This is part of the broader transformation that shaped SHAPE™, CONFIGURE™ and DECOUPLE™.